Small Pixel Pitch LEDs Dominate 55.4% of the Market: How All-in-One Conference Displays and LED Poster Screens Drive 8.1% Growth

On June 27, Omdia released the LED Video Display Market Tracker report. It revealed that global shipments of LED video displays reached 408,000 square meters in Q1 2025:

• a year-on-year (YoY) growth of 6.2%.
• Revenue hit USD 1.3 billion, up 4.3% YoY,
• indicating solid growth in both shipment volume and value.
• Notably, Small Pixel pitchLED displays have taken a commanding lead:
• accounting for 55.4% of the total market
• up 8.1% YoY

They are solidifying their role as the core engine driving industry growth. This data not only underscores the irreplaceable position of fine LEDs display in high-end display applications, but also reflects how their technical advantages. They are accelerating expansion into diverse and globalized application scenarios.

Small Pixel LEDs Lead Industry Growth

The Small Pixel pitch LEDs dominant position is the result of both rapid technological advancement and broadening market applications. In terms of pixel pitch, the industry has evolved from the early P2.5 LED display to finer pitches such as P1.5–P1.99, and even smaller. Among them, P 1.50–1.99 mm pixel pitch LED displays are the fastest growth in Q1 2025, with a YoY increase of 11.1%.

Chinese LED display manufacturers continue to lead the market in the mainstream P1.5–2.0 mm segment, which captures over 40% of global market share.  Thanks to innovations in COB and MiP packaging technologies, Leading companies Like Doitvision are achieving breakthroughs in high-end applications, such as:

•  all-in-one conference displays
•  medical imaging

Technologically, COB and MiP are challenging the traditional SMD LED display. COB LED display are gaining traction due to their premium positioning and rapid iteration capabilities. The mass production timelines for P1.2 and P1.25 models are becoming significantly shorter. As a result, COB LED wall accounted for 22.1% of total sales revenue.

Meanwhile, MiP technology is still in its early stage but growing rapidly. Using MiP packaging display accounted for 0.4% of total shipment area:

• a YoY increase of 0.35 percentage points,
• Represented about 0.3% of revenue.

In contrast, SMD technology saw its market share decline by 2 percentage points to 77.6%. However, it still retains a price advantage in the mid-to-low-end LED display, especially for LED display above P2.0.

Regional Market Divergence Emerges

Regionally, the market has shown distinct patterns. Asia and Oceania (excluding China) have climbed to become the third-largest region by revenue. In countries like India and Indonesia, smart city initiatives have significantly boosted demand for LED displays in transportation hubs and retail advertising. In these regions, P1.50–1.99 mm pixel pitch LED display now account for 20.2% of shipments.

Meanwhile, the Middle East(particularly Dubai and Doha) has benefited from a wave of high-end commercial projects. In these markets, LED displays are transitioning from being event-specific equipment to essential components of urban infrastructure.

Dual-Driven by All-in-One Conference Displays and LED Poster Screens

All-in-One Conference Displays:

With the widespread adoption of remote and hybrid work models, the demand for efficient collaboration tools has surged globally. As an integrated solution combining display, interactivity, and audio-visual communication, the all-in-one conference LED display has become essential for enterprises undergoing digital transformation.

According to data from RUNTO Technology, the global market for conference LED displays reached USD 5.9 billion in 2024:

• With a compound annual growth rate (CAGR) of approximately 8%.
• In China alone, the penetration rate has exceeded 29% and continues to expand into lower-tier cities.

Thanks to their high resolution, seamless splicing capabilities, and low blue light emission, Small Pixel pitch LED conference displays are increasingly replacing traditional projectors and LCD video walls. In Q1 2025, global shipments of conference LED displays showed continued upward momentum.

Beyond improving meeting efficiency, these displays are also enabling cross-regional collaboration via cloud platforms. They are as a key tool for enterprises to reduce costs and enhance productivity.

LED Poster Screens:

Meanwhile, the expansion into overseas markets is fueling another major growth driver for Small Pixel LEDs. In 2024, China’s LED display exports exceeded RMB 10 billion for the first time:

• a year-on-year increase of 24%.
• Emerging markets such as Southeast Asia and the Middle East contributed over 50% of this growth.

High-end retail and hospitality in cities like Dubai and Doha are increasingly adopting Small Pixel LED poster screens for brand promotion. These projects not only demand high resolution and reliability but also set strict requirements for color accuracy and after-sales service . Tehy are driving up the technology premium in these regions compared to others.

Additionally, preparations for major global events like the Copa América and the 2030 FIFA World Cup have further stimulated demand for LED video displays in stadiums, retail spaces, transport hubs, and public areas.

Notably, China’s exports of Small Pixel LEDs to Southeast Asia have seen significant YoY growth, particularly in transportation infrastructure projects across Thailand and Vietnam. These initiatives are not only upgrading local infrastructure but also helping Chinese LED display manufacturers build brand recognition and influence in global markets.

Technological Upgrades and Market Competition:

Chinese LED display manufacturers have made remarkable breakthroughs in Small Pixel LED technology, especially with COB packaging. As of 2024, COB accounted for 32.6% of the market share for sub-P1.0 products. Improvements in production yield have dramatically enhanced cost efficiency and overall competitiveness.

At the same time, advancements in Mini LED and Micro LED technologies are reshaping the industry landscape. According to RUNTO, global MLED display revenue reached USD 480 million in 2024 and is projected to grow by 47.9% to USD 710 million in 2025.

Although Micro LED remains in its early stages of commercialization, due to low power consumption and high reliability advantages, it is a promising display solution for future AR devices.

To address cost challenges, Chinese LED display manufacturers are leveraging vertical integration and large-scale production to drive prices down. Some have developed in-house chips and packaging technologies, reducing the unit price of P1.2 Small Pixel LED displays by 28% compared to 2022. Others have established localized production in overseas markets, cutting logistics costs in Southeast Asia by 15%.

More importantly, Chinese LED display companies are shifting from price-based competition to value-driven strategies in international markets.

Through innovations such as glasses-free 3D display technology and proprietary content creation, several brands have launched high-profile installations in prime commercial zones like Shibuya and Shinjuku in Japan. They are turning them into viral check-in spots and significantly enhancing brand equity.

In another example, some LED display manufacturers like Doitvision have leveraged MiP packaging technology to release P0.3 Micro LEDs, successfully gaining a foothold in high-end exhibition applications.

Future Trends: Education, Healthcare, Energy Efficiency, and Micro LED

In the education sector, Small Pixel pitch LED displays are expected to evolve from basic information presentation tools into core platforms for immersive and interactive learning. These displays will integrate deeply with smart teaching systems. It offers high-resolution and high-contrast visuals to present complex instructional content.

In the medical field, Small Pixel LEDs will be increasingly adopted in surgical rooms and consultation spaces. Thanks to ultra-high definition and precise color reproduction,it can significantly aid in the interpretation of medical imaging and support accurate diagnoses. Moreover, in hospital reception and waiting areas, these displays can provide clear, real-time information, improving the overall patient experience and aligning with the broader trends of digitalization and smart healthcare infrastructure.

Energy Efficiency:

In terms of energy-saving technologies, both Mini LED and Micro LED are making strides by optimizing chip structures and packaging techniques. These improvements significantly reduce power consumption while increasing luminous efficiency. At the same time, intelligent brightness control systems that automatically adjust display brightness based on ambient lighting conditions are further enhancing energy efficiency.

From manufacturing processes to end-user applications, end-to-end energy-saving solutions are becoming standard across the industry. This shift aligns with global carbon reduction goals and helps reduce operating costs.  It not only improves energy efficiency , but also are strategic advantage.

Micro LED:

Micro LED is poised for a breakthrough driven by continued technological advances and cost reductions. Progress in mass transfer technology is improving production efficiency and yield rates, which in turn lowers manufacturing costs. In parallel, innovations in packaging technologies ,such as glass-based substrates and MiP are facilitating the development of ultra-fine pitch and flexible LED display.

On the consumer side, Micro LED displays are gradually entering mainstream markets in the form of high-end TVs and wearable devices. As adoption widens, Micro LED is expected to claim a significant share of the premium display market and reshape the competitive landscape.

Conclusion:

Small Pixel LED has already become the backbone of the display industry.  All-in-one conference displays and  LED poster screens have collectively driven an 8.1% increase, accelerating the industry’s transformation toward smart, connected, and globalized applications.

As a professional high-end small-pitch LED screen manufacturer, Doitvision will continue to provide high-quality COB all-in-one conference LED display and LED poster. If you are interested, feel free to contact us.